Hi All,
If you haven’t had a chance to read the newest issue of Food + Thought out yesterday, take a look. We included a short bit on Buffalo Wild Wings and their “Pick ‘em Challenge” promotion this fall. Here’s the gist and then read on, evidently, it’s working for them.

One of the most intriguing things about “scoring with games and entertainment” is that the game vendor’s website reports that interactive games can boost restaurant average checks by as much as 50%.


Excerpt from Food + Thought – “Scoring with Games”

This fall, guests at Buffalo Wild Wings have the chance to play the Pick ’Em Challenge, which pits their skill at picking professional football game winners against the picks of celebrity sports experts, including ESPN talent and pigskin hall of famers Deion Sanders and Jerry Rice. The highest weekly scorer in the game — provided by vendor NTN Buzztime, Inc. — at each restaurant receives a $25 gift card. The highest-scoring player across the entire chain each week will win a trip to play in a flag football game coached by celebrities in February at the Rose Bowl in Pasadena, Calif.

The chain estimated that more than 100,000 of the chain’s guests, or an average of 143 guests per restaurant, will play the Pick ’Em Challenge this football season.


Well- Merkley+Partners set out to visit 100 Sonic Drive-In’s by Friday, October 29th… and WE DID IT!!! With Days to spare! Here is our 100th Sonic location:

…ok, so Sonic #100 isn’t actually one of their Drive-In restaurants… but it is a location we hope to be visiting soon!


Thanks to the entire Merkley Family for all of your help! We’re sure you enjoyed it as much as we did!

Sonic for Students

1820 Texoma Pkwy, Sherman, TX 75090

This is the Sonic on Texoma Parkway in Sherman, TX.  It was relocated about 10 years ago close to the busiest intersection in Sherman and stays busy all the time.  The colorful umbrellas provide a pleasant dining experience for local college students.

~Dick & Maurine – Saint Jo, TX

Our local hotspot

1003 Hwy 377 North, Whitesboro, TX 76273

This Sonic in Whitesboro, TX on Hwy 377 is a local hotspot and also a favorite with campers and boaters going to Lake Texoma too.  We frequent this one and always get great service by their friendly staff.  This afternoon it was refreshing Cherry Limeades after we finished cutting the grass.

~Dick & Maurine – Saint Jo, TX

Sonic Refuel

3750 Main Street, The Colony, TX 76051

I refueled from my 80 mile bike ride at the Sonic in The Colony.  I think it took about two minutes to put down the grilled chicken wrap, as hungry as I was.  Diet Cherry Limeaide, can’t beat it!

~Nancy – The Colony, TX

Sonic Skater

Happy after my refuel

202 Hall Road, Seagoville, TX 75159

We live in Frisco, Texas (Dallas area) and have four kids, aged four and under (I know, right?), and most weekends we’ll send either the older two or the twins to the grandparents, as they live a couple hours away.  It gives us a needed break, allows for some more one-on-one’ish time with just four of us, and of course, the grandparents love the time they get to spend with whichever group comes out.

Normally, we’ll meet them halfway along the way, which has, up until this past trip, been a conveniently located McDonalds.  It’s close to the highway, and the kids like going there, as they enjoy the toys with their meals, and of course the indoor playground.  I was interested to see how they would do sitting outside at a Sonic, mainly with no playground.  So, this past weekend, when I went out to meet the grandparents and pick up the two kids, I had them meet me at the Seagoville Sonic, a few miles before the McDonalds.  Much to my surprise, and delight, it went over with flying colors.  My oldest son, and pickiest eater, actually raved about the grilled cheese… telling me how much he liked “this” bread (compared to the home version), and he even tried, and liked the mozzarella sticks… un-be-liev-a-ble!  At one point he even said “THIS place has toys, TOO?!

All in all, it was better than I could have hoped for.  I much prefer sitting out in the cool Texas evening air as a family, at this small town Sonic, instead of eating in the car, eyes glued to the DVD player.  And, although the effort and distance our server traveled to get from the front door to our patio table did in no way warrant a $4 tip, his unyielding smile, beaming positive attitude, and genuine desire to make sure you were being taken care of certainly did.

I think we’ve found our new meeting place… too bad for Grandad… as it’s about 20 more minutes drive for him L

~Steve – Frisco, TX



Thought this trip to Sonic would be like any other we take.  We’re here at least once to twice a week.  With 2 teenage boys and a handful of sports and activities, grabbing dinner or an after dinner snack on the road has just become a way of life.  I must say that our local Sonic just offers an assortment of what they like and it is never much of a debate.  I have one son that eats everything and another that is so pickey that he can tell when I change brands of ketchup.  The drive-in is the best, and not to say that it is something that I am proud of or my friends who “eat organic” would find a lot of pride in, but quick and consistent is important and we have found it here.  Our favorites are the burgers, tots and slushies.

Trying to take a picture of 2 teenage boys, was a different story.  The looked at me like I had two heads when I suggested a quick photo with the server or in front of the sign……
do you know who might see us, mom?”………..”I know this might have been the time for a lecture on the importance of being  your own person, and not taking cues from what others might think,….but I just couldn’t muster up the energy!!”.  My reply was just “fine,……can one of you at least hold the camera, so I can get into the picture??”….Though only a little less embarassing, I tried to show the boys (dorned with my just worked out attire and hairdo) that I am woman and I am strong!!  Now pass me a burger and let’s hit the road.

Margo M.
Scottsdale, AZ