Hi All,
If you haven’t had a chance to read the newest issue of Food + Thought out yesterday, take a look. We included a short bit on Buffalo Wild Wings and their “Pick ‘em Challenge” promotion this fall. Here’s the gist and then read on, evidently, it’s working for them.
One of the most intriguing things about “scoring with games and entertainment” is that the game vendor’s website reports that interactive games can boost restaurant average checks by as much as 50%.
Thanks,
M.
Excerpt from Food + Thought – “Scoring with Games”
This fall, guests at Buffalo Wild Wings have the chance to play the Pick ’Em Challenge, which pits their skill at picking professional football game winners against the picks of celebrity sports experts, including ESPN talent and pigskin hall of famers Deion Sanders and Jerry Rice. The highest weekly scorer in the game — provided by vendor NTN Buzztime, Inc. — at each restaurant receives a $25 gift card. The highest-scoring player across the entire chain each week will win a trip to play in a flag football game coached by celebrities in February at the Rose Bowl in Pasadena, Calif.
The chain estimated that more than 100,000 of the chain’s guests, or an average of 143 guests per restaurant, will play the Pick ’Em Challenge this football season.
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